The growth of the mobile gaming entertainment segment is both a trend and a pattern. In a world in which most of a person's life is linked to the presence of a mobile phone in his or her hand, it is only a matter of time before mobile gemblings take the lead. You can read about the dynamics of the segment in figures, as well as the prospects in Gambling World.
Mobile gambling is a specific branch of online gambling that has emerged practically after virtual gambling. There are two aspects that are key to the development of mobile gambling - improving technology and scaling up internet coverage. Over the last two decades, the mobile phone has evolved from a communication tool into a smart device that can replace dozens of other useful gadgets. The more advanced the model is in user hands, the easier and faster it is to launch virtual games. Internet coverage also plays a role, as it actually imports gaming services to remote parts of the world and opens up opportunities in new markets. Now that all developers have understood this trend, the casino is doing more new internet casinos that have mobile version.
The positive dynamics of the industry are not least determined by the psychology of a modern person, who is trained to do many things on the move, including spending leisure time. A little more about the popularity of the mobile segment can be read in a separate material.
H2 Gambling Capital and iGB have provided up-to-date information on the development of mobile gaming since 2003, which is discussed in the article below.
According to data provided by researchers, GGR in the mobile segment has grown significantly since 2003. It is estimated that vertical revenues will reach €25.2 billion this year already.
In addition, it is estimated that the share of the mobile gaming vertical in the industry is already 42.6%. This figure has a steady upward trend for over five years now.
It is indicative that some operators on the market are reporting that most of their revenue is already being generated by mobile gembling.
Currently, the leading vertical with a 66% share is sports betting. Online casino operations are in second place with 27% of the market, while the lottery industry generates only 7% of the market.
Mobile gambling operations are particularly popular in Europe, and it is on this continent that most of the income is generated. Following Europe, a high percentage of income from mobile operations was recorded in Oceania and on the African continent. It is assumed that this effect is due to the fact that, for the inhabitants of these regions, due to the poor quality of broadband connections, the mobile phone is the only window to the Internet.
An up-to-date regional map of the share of the mobile segment shows that the number of transactions in Africa is 47.9%, 40.8% in Asia, 42.4% in Europe, 21.1% in Latin America, 27.3% in North America and 49.2% in Oceania. Cross-referenced data on the legal gambling business in Latin America in a separate material.
The company's projections for the next few years are based on the assumption that the segment will develop progressively without major jerks or shocks. For example, next year GGR will amount to €28.8 billion, and a year later to €33.1 billion. By 2023, the segment's revenue could reach €37 billion.
In 2003, at the time of the segment's inception, its market share was 6.6%; 10 years later, in 2013, the segment managed to regain almost a quarter of its operations - 24.3%. Last year's figure was 40.4%.
Prospects: forecast for 2024
H2 forecasts the GGR segment to reach €41.4 billion in 2024, a 64% increase over the current year's €25.2 billion. Market share is scalable and will exceed 50% of all gambling operations.
Sports betting will continue to dominate the mobile palm segment of the gaming business, as at present.